Tuesday, May 31, 2011

An Economic Barometer? PLG sees Continued Growth in Business Card Translations

Precision Language & Graphics, Inc. is a full-service translation agency, and one of the fastest growing segments is the Business Card Translations. In the first 5 months of 2011, PLG has translated over 500 business cards for varying clients across the globe. Some of these clients have ranged from business executives, engineers, entrepreneurs and teachers who will be volunteering abroad.

The growth in business card translations has been substantial, so it is interesting to take a look at the language leaders which represent this market. The top 4 languages for business card translations in the months of April and May are listed below:

1) Chinese: 48%
2) Korean: 11%
3) Arabic: 10%
4) A two way tie between Japanese and French, at 6%

A steady growth has also been seen for Spanish, Portuguese and Hebrew.
Even more interesting is breaking down the factors which have impacted the heightened request rate for each of these languages. China has experienced an incredible amount of economic growth over the past decade, so it is no surprise that American companies would prepare themselves to enter the market with translated information. While significant increases have been seen for Chinese business cards, Japanese business cards have leveled off this year. Six months ago, Japanese would have been a strong contender for first or second, but it is believed that the recent natural disasters have played a role in the decrease of requests.

Businesses are continuing to prepare for continued international expansion. If the world economy continues to recover, PLG is expected to see a continued growth in requests for Business Cards in these languages.

PLG awarded a new Amazon Kindle to a lucky business card owner this month. Read more about this lucky winner: http://plgreader.plg-online.com/2011/05/amazon-kindle-winner-mark-from-debt.html

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