The Olympics are the World’s largest and arguably the most important sporting event. This event has led to Rio receiving a major facelift in anticipation of the millions of guests the city will receive. The city will receive about 10,800 athletes alone, so one could imagine the influx of people and business activity that the Games will attract.
The Rio 2016 Olympic Games’ Logo was designed to represent harmonious diversity, contagious energy, passion and transformation, the Olympic spirit and exuberant nature. It is a symbol that displays the key characteristics that Rio de Janeiro represents. It exemplifies the rich culture, the status quo and the transformation that is occurring today in Rio and the rest of Brazilian society.
For more information on the Rio 2016 Olympic Games, visit the official website at: http://www.rio2016.org/en/home