Friday, February 24, 2012

Project Highlight: TableCraft Annual Catalog

TableCraft Products Company is a family-owned leading manufacturer of products for the foodservice industry. The TableCraft website explains the reasons for its success in a few short words: Quality. Innovation. Exclusive designs. Listening to [their] customers. Because of the value provided by the company, it is the supplier of choice for top restaurants, chefs and other foodservice operations around the world. Throughout its 66 years in business, TableCraft has grown to provide high quality, low cost products to customers in over 60 countries worldwide.

Precision Language & Graphics recently partnered with TableCraft to translate their 2012 product catalog. With such a globally recognized name, TableCraft expected the same high quality in their translations as they provide to their customers with their over 3,000 products. PLG was happy to help them reach out to their global market.

Working with TableCraft and their design agency, Design Tower, PLG converted their 236-page catalog to metric measurements and translated another version to Spanish. The project was completed within a 3 week timeline, which was very demanding and rewarding for all parties involved. In order to meet this challenge, PLG had to make full use of our Translation Memory software to make the layout work and translations as efficient as possible. Also, project managers on both ends needed to be incredibly responsive, as any delays could seriously affect the deadline. The use of a cloud service to transfer files made data transfer seamless and effective. The project may have seemed daunting at first, but with constant communication between the PLG team, the Design Tower team, and the TableCraft team, the project flowed with utmost efficiency.

It was a pleasure to work with the TableCraft and Design Tower teams on this project. During our post-mortem meeting with TableCraft’s Director of Marketing and Marketing & Sales Coordinator, they said that our service was “simply amazing.” We can wholeheartedly say that we feel the same way about the experience in working with their team, and we look forward to supporting them in their future multilingual endeavors.

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