Thursday, February 17, 2011

Business Card Translation "War Stories"

Through nearly 20 years of providing translation services, Precision Language & Graphics, Inc. has certainly come across some great Business Card translation stories, and you can read about a few of them below!

    •  Meeting with President Hu Jintao: The day before Chinese President Hu Jintao visited the United States on January 19th, 2011, Precision Language & Graphics, Inc. was asked to translate and typeset business cards for 5 Motorola Senior Officers. These cards were to be presented to President Hu the following day, at a Presidential meeting in Chicago, in efforts to boost economic ties with the Midwest.
    • Demotion in China: If translated literally, one of our client‘s title “Coordinator of Social Studies,” would have been “Clerk of the Department” in Chinese. In China, business decisions are made based on managerial positions and hierarchy level. PLG’s Chinese team clarified that this translation would have demoted him in China and gave him a new title that conveyed his true managerial status.
    • Effectiveness of two-sided Business Cards: One of our clients recently asked for a single-side business card, with only the non-English language on it because she wanted the logo on the back on the card. PLG provided her with consulting advice and convinced her to have double-sided cards made and to move the logo to both sides.
    • Names you know: Precision Language & Graphics, Inc. has an extensive list of translated business card clients, including: Vice President Dan Quayle, former Mayor Rudy Giuliani of New York, Mayor Richard Daley of Chicago and legendary news anchor Tom Brokaw.
Service Highlights:
o   +15,000 Business card translations, since 1994
o   Company Highlights: 3M, Amazon, Best Buy, Boeing, Cartier, CHANEL, Cisco, Citi, Coca-Cola, Cooper Tires, DuPont, Exxon Mobil, Ford Motor Co., Hawaiian Airlines, Hewlett-Packard Company, Hitachi, Honda Motor Co., Honeywell, Philips, Motorola, PepsiCo, Pfizer, Ralph Lauren Polo, SC Johnson A Family Company, Shell, US Bank, Waste Management and many more!
o   Industry Highlights: Advertisement, Automotive, Banking, Charity, Consulting, Education, Engineering, Entertainment, Financial, Government, Hardware, Healthcare, Manufacturing, Publishing, Real Estate, Retail Services, Software, Sports and Telecommunications…
o   Title Highlights: Biomedical Engineer, Chairman of the Board, Chief Executive Officer, Chief Technology Officer, Deputy Director and Chief Engineer, Environmental and Regulatory Manager, Executive Consultant, Fresh Food Director, International Business Development Weapons Programs, National Sales Manager-Malls & Casinos, President, Vice President…

For more information about our business card translation services, please visit

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